Many companies consider online sales as the only source of profit with Free Website Analysis Tools. This is motivated by the fact that having your website is a reliable tool for earning money, which brings a stable flow of customers and protects against possible blocking – as happened with popular social networks at the beginning of the year. You can make online sales effective if you optimize your web resource for SEO and make it intuitive for the user. It is essential to pay attention to such indicators as:
- behavioral factor
- page loading speed,
- no technical errors
- responsive web page design,
- content uniqueness and relevance.
If you have no experience in SEO before but want to improve the site’s performance on your own, we recommend that you read our tips.
Grizzly Digital Company has put together the top 5 free tools that will help you independently check the status and identify the weak points of your project. Lets see Free Website Analysis Tools
Comprehensive check of the leading indicators of the resource
be1.ru is perhaps one of the best free tools to get data on more than 50 indicators. The service helps:
- identify the number of indexed pages;
- find out the visibility of your site, key queries, and their positions in search engines;
- understand which requests with high frequency were missed;
- analyze the number of external links that affect the ranking increase;
- check adaptive layout – including on mobile devices;
- explore the leading SEO indicators and traffic dynamics;
- conduct a competitor analysis regarding your resource.
Advantages:
The ability to essential parameters comprehensively check the of a site.
Disadvantages: without registering and installing extensions, incorrect region detection is possible—shows not all technical errors.
Checking the site for technical errors
As mentioned earlier, be1.ru is not enough for a full technical audit. For a more thorough analysis, you’ll get screamingfrog.co.uk. With the help of the tool, you will find “problem” pages and understand which of them need to be removed or improved, as well as develop a strategy for promoting the resource in the search engine.
Disadvantages: no online version. You need to download the service and register. The number of indicators in the free version is limited.
Site loading speed assessment with Free Website Analysis Tools
Page Speed ​​Insights (PSI) is a free Google tool that shows the speed of loading web pages on mobile and desktop devices. The assessment is made on a 100-point scale based on data for the last 28 days of the site.
When working with the service, please pay special attention to evaluating the performance of the resource and recommendations for improving it. Page Speed ​​Insights divides this indicator into zones:
- red (0–49 points),
- yellow (50–89 points),
- green (90–100 points).
If the site falls into the red and yellow zones, then measures are needed to speed up the page.
According to our observations, following the recommendations of Page Speed ​​Insights does not always affect site performance. In our practice, there were cases when the resource was in the yellow or red zone, but the positions grew in the search results. Therefore, we recommend that you first focus on the visual loading speed: if the page loads within 1-2 seconds, then the performance does not need to be improved, despite the recommendations of the service.
Advantages: free and detailed analysis of indicators for mobile and desktop versions. The presence of a block with specific recommendations, the implementation of which will help speed up the loading of your resource.
Disadvantages: implementing the recommendations does not always give a positive result when re-checked.
Checking the uniqueness of the content
Search engines are getting smarter and are paying more attention to the uniqueness of content. A good rewrite is not enough: making text unique, selling (using key phrases), and answering the reader’s questions. Mo is a vital recovery. Search engines consider the text’s nausea, water content, and the keys’ density compared with competitors’ performance with the help of Free Website Analysis Tools.
- text.ru – this not only helps to determine the uniqueness of the text but also indicates spelling errors, the percentage of spam, and water content. The program highlights the turns of words to detect plagiarism and suggests the sources with which you “matched.” You can exclude a specific link or highlight matches with a particular domain if there are several such sources.
- advego.com – checks uniqueness by words and phrases, determines the percentage of water content, stop words, spelling errors, and classical and academic nausea – important indicators for SEO. However, users note that due to too deep verification, Advego Plagiatus may mistakenly consider information stolen from sources unrelated to the article’s topic.
The uniqueness percentage depends on the niche’s competition and ideally should be close to 95-100%. With other indicators, it is more complex: the requirements for nausea and water on different platforms may be additional. However, Advego recommends not exceeding the classic sickness of ​​3-4% in the core and sticking to spamming no more than 40-60%.
Advantages: counting the number of words and characters (with and without spaces) and checking content in different languages. Using any service makes checking the texts ordered on the exchanges easier.
Disadvantages: lengthy text check and character limits in free versions. If you write a lot, it is better to subscribe to a paid subscription or buy a character pack for the required amount.
Behavioral analysis and conversion tracking
A behavioral factor is a set of analytical data on website visitors whose actions directly impact your position in the search.
Let’s take an example. Suppose a person came to your site and visited 3-4 pages, stayed for more than 1 minute, and performed a targeted action (message, call, order) – most likely. In that case, the resource is convenient and exciting for the user. Consequently, search engines will trust the site more and move you above your competitors in the search results.
Metrica and Google Analytics. These tools collect detailed visitor information, from landing pages and overall traffic to bounce rates and pageview depth.
What to consider when using metrics and analytics with Free Website Analysis Tools:
1) Traffic. The decrease in sales often happens not due to the shoddy work of the SEO specialist or the marketing department but to the seasonality of demand. In the metric, you can compare traffic indicators with the same period of previous years:
The example shows that the client’s peak season is in January. So, during this period we should expect an increase in sales.
2) Bounce rate, time spent on the site, and browsing depth. For Yandex. Metrica is a failure if the user viewed 1 page, did not perform a single action, and stayed on the resource for less than 15 seconds. In the case of Google Analytics, if the user opened one page of the site and left it without activating other requests.
3) Research the customer journey. Sometimes the bounce rate of a particular page is 80-90%. This means something repels users here, and the page needs improvement. To help you understand what’s wrong with the site, Google Metrica offers the Webvisor function, where you can view a record of each visitor’s actions. In Google Analytics, we use a customer journey map for this purpose, which allows us to identify the pages with the highest number of bounces and understand which should be worked out more carefully with Free Website Analysis Tools.
Also read this:https://besttechblogger.com/google-pixel-3-smartphone-review/
